Intercept
Intercept is a robotics software startup focused on developing solutions for the security sector. The co-founders approached me to be the first design hire—however I took an advisor role, partnering to lead mvp product design, brand, and pitch decks for fundraising.
I developed a lean brand identity that helped the company get started faster—opting for a strong and focused brand to help the co-founders pitch their company to investors and pilot customers.
Alongside Brand & UX, I focused on utilizing the co-founders outlines for the company and converting them into clear and focused storyline that assisted them in pitching the startup. Lots of late nights refining the story.
