Field AI
Field AI is focused on integrating intelligent, connected robots into industries like construction, oil & gas, transportation, and government. They brought me on board to consult on a range of design projects and help formalize design for fundraising, web, and product—a collaboration I led for a full year.
I led the rebrand and revamped the look, messaging, and focus on communicating to the initial goal industry: Construction Tech.
Ahead of the development of various NEOM projects, I collaborated with leadership to develop the proposal for NEOM, a futuristic city project out of the UAE. With this proposal, we made it to various rounds with the NEOM team.
When Field AI (FAI) prepared to launch from stealth, I designed their website to hit key goals: showcasing cutting-edge tech, highlighting real-world results, and spotlighting their experienced team (ex-NASA). We positioned FAI as the leader in robotic autonomy, targeting two key audiences: General Contractor companies and investors.
To note: The team has changed the website—so the current site is not reflective of the designs shown here.
Early on when the company was still AI for Humanity, I led creative direction of an on-site construction photoshoot to get Field AI image assets to utilize across marketing materials.
Led creative direction of on-site office photoshoot to get Field AI image assets to utilize across marketing materials. Recruited photographers and landed on a professional and talented photographer/videographer.
Led creative direction of on-site construction photoshoot to get construction environment image assets to utilize across marketing materials.
As an early-stage startup, fundraising was a top of mind priority for the company. Working closely with the executive team and advisors, I took their outline and stream of consciousness notes and translated them into simple, cohesive visual story, that put technology and expertise at the forefront of the message.
Alongside the main deck, I worked on countless decks from client facing due diligence, investor specific, alongside proposal bid decks.
As a result of this work, the company raised roughly $25m from investors like Kholsa Ventures, Fika Ventures, and Camaan Ventures.
Content of deck shown here has been altered to omit confidential information.
